Outbound B2B cold caller that qualifies leads and books meetings
A Vapi-powered calling system for targeted B2B campaigns. It calls approved prospect lists, follows your sales logic, handles objections, captures outcomes, and routes real opportunities to your team.
Campaign cockpit
Outbound pipeline
How it works
A controlled outbound calling workflow
The system should feel less like blasting calls and more like a disciplined sales development process with clear rules, tracking, and human handoff.
Import leads
Upload a segmented B2B list with company, contact, phone, notes, source, and any consent or opt-out status.
Vapi places the call
The assistant uses your script, qualification logic, objection handling, and call goal for each prospect.
Qualify or route
Interested prospects can be booked, transferred, tagged for follow-up, or routed to a human closer.
Track outcomes
Every call result, transcript, summary, disposition, and next action can be pushed into your CRM.
What we need to build it
To make this work well, we need the sales rules before the phone ever rings. The clearer the target, offer, and handoff path, the better the assistant performs.
Important: outbound calling needs a compliant lead source, opt-out handling, and a review of applicable calling rules for the campaign. This page is product planning, not legal advice.
Vapi setup
Minimum credentials and components
Vapi API key
Used server-side only to create calls, read call results, and receive webhook events.
Outbound-capable phone number
A real imported number or telephony provider number. Vapi's free number is not for outbound or international calling.
Assistant ID
The saved Vapi assistant that contains the voice, model, prompt, tools, and conversation rules.
Lead source
CSV, CRM, Airtable, Google Sheet, HubSpot, Salesforce, GoHighLevel, or another approved source.
Booking or handoff destination
Calendar, CRM owner, sales inbox, Slack, SMS, or live transfer path for qualified opportunities.
Webhook endpoint
Receives call started, ended, transcript, summary, outcome, and qualification data back into the app.
Campaign controls
- Daily call caps and calling windows
- Retry logic for no answers and voicemails
- Do-not-call and opt-out suppression
- Disposition tags like interested, not now, bad number, no answer, booked
- Human review queue before scaling volume